We believe in the power of
movements.
The Story Behind Stoic.
Driven For Life
We're just like you... we want to make life better. Helping people find answers and solutions to their pain points.

So we asked ourselves:
How better to help millions of people than by finding powerful ideas and building them up into world-changing movements that people can believe in?
And that's exactly what we're doing: building world-changing movements to bring health and happiness into the homes of millions of people. This is our purpose and our passion.

No matter what challenges life has for anyone, there's always a way through them. That's the key: moving through them until you're on the other side.

That's what we had in mind when we accepted the path of stoic.

Always moving forward. Always overcoming challenges with a mindset of success, positive resolve, and focusing on the parts of life we can change.

Like water that finds it path by flowing around the rocks, with a singular purpose: to nourish life through movement.
We believe in movement. Stoic is Movement.
Vision & Purpose
Why We're Here
The Big Idea.
Turning great ideas into world-changing movements.
How We Define That.
Overdelivers value. Sustainable. Scalable. Profitable. Uplifts life.
How We Keep Score.
We measure success by these 4 metrics: impact, revenue, profit, recognition.
How We Do It.
Find and tell the story behind an idea, then build strong teams and culture around that idea.
Core Values.
How We Live & Work
Honesty.
To be honest is more than just telling the truth to your customers and your teammates. It's about seeking and facing reality, the hard truths... so you can be honest with yourself.

Only accept what you deserve and have worked for.

Work your butt off and ALWAYS know that you’ve given more than the reward you are getting for your input.

Like seeds planted that generate a profit. That's honesty.

#OverDeliverEveryTime
Honesty.
To be honest is more than just telling the truth to your customers and your teammates. It's about seeking and facing reality, the hard truths... so you can be honest with yourself. Only accept what you deserve and have worked for. Work your butt off and ALWAYS know that you’ve given more than the reward you are getting for your input. Like seeds planted that generate a profit. That's honesty. #OverDeliverEveryTime
Authenticity.
Every member of our teams, at any position, is expected to be who they are. It's about bringing who you are forward and letting the chips fall where they may. We believe this is the best way to live and work because it drives growth and creativity. It also weeds out conformists and only allows the strong players to survive in our fast-paced world. #BeReal
Transparency.
Always bring good news AND bad news into the light swiftly for the team to see. This is an attitude of accountability for what we do at all levels and your desire to always be clear on what you and your teammates are doing. #OwnIt
Communication.
Often, Open, To-The-Point, Receptive (internally and externally). Let people know what you are going to do and when it will be done. If you know you won’t be able to fulfill on a commitment, tell your team immediately and find a solution... even if someone else is that solution. #StayInTouch
Decide & Do It.
Make decisions rapidly (which includes doing due-diligence and research with speed), be concise about your decisions and confident you’ve made the best choice. Follow through in the same way. #ChooseWisely
Good for Us. Good for You.
Everything we do must bring a mutual benefit, win-win. Only do things that benefit both sides of an interaction. Think short-term and long-term, find the best of both. #WinWin
Spread the Word.
Always be looking for opportunities to share the good word. Promote the mission, be an ambassador, and always make the movement shine. #BeTheMovement
Make sacrifices for success.
Put the success of the mission and the good of the company ahead of your own immediate benefit. Trust that your teammates will always have your back. Do the hard work. #BeCourageous
Be Positive.
When challenges come at you, keep moving forward. Stay positive and have a good attitude within yourself, towards your customers, and your teammates. There is only room for positive attitudes and people. #AlwaysForward
Have fun and be fun to be around.
Success is our definition of having fun. Always be having fun. Look for reasons to praise your teammates and celebrate everyone's successes. Help those who need help to have more success (which is fun). #SuccessIsFun
Team.
Who We Are
Andrei Tarasenco. Co-founder.
Being born in East Europe, educated in Sweden, and living in Canada since 2007, my life has been stimulating, challenging, and full of business adventures. 

Over the years I have created a number of entrepreneurial startups from consulting services, restaurants, software, international trading services to Oil Sands industry company. Establishing and growing businesses in various industries provided a great wealth of knowledge and skills that I am able to share and contribute to as a business advisor, public speaker, and leader. 

Having to move so many times through Europe and America, I believe in the power of starting over, the continuous opportunity for reinvention, and the joy of pursuing life.

What I also learned is that to accomplish great things we must not only dream, but also act, not only believe but also plan.
Anthony Clark. Co-founder.
Business has been my way of life for most of the time I've been alive. Starting at age 10 I was working with my dad in his business, and the rest is history.

Learning by doing (no degree involved), and trusting in God to guide my feet has been my blueprint. It worked then and it's still working, now and always. From all this I gained a wide range of experience and business skills.

Seeing all the pieces of a project come together and releasing it into the wild is a great feeling; shepherding it into something bigger and watching it change lives... that's what business is all about to me.

I believe that paying attention to details, following a holistic life discipline, and caring about everything I do bears the best fruit. I know it does.

It's a great blessing that I've been able to work with great people who care as much as I do.

CONNECT
WITH US.
Phone
+1-250-864-7780
Office 🇨🇦
1455 Ellis Street
Unit #105
Kelowna, BC, V1Y2A3
Canada

We believe in the power of movements. 💯
We believe in the power of movements.
The Story Behind Stoic.
Driven For Life
We're just like you... we want to make life better. Helping people find answers and solutions to their pain points.

So we asked ourselves:
How better to help millions of people than by finding powerful ideas and building them up to create world-changing movements that people can believe in?
And that's exactly what we're doing: building world-changing brands and movements to bring health and happiness into the homes of millions of people. This is our purpose and our passion.

No matter what challenges life has for anyone, there's always a way through them. That's the key: moving through them until you're on the other side.

That's what we had in mind when we accepted the path of stoic.

Always moving forward, always overcoming challenges with a mindset of success and positive resolve.
We believe in movement.
Stoic is Movement.
Vision & Purpose.
Why We're Here
The Big Idea.
Turning great ideas into world-changing movements.
How We Define That.
Overdelivers value. Sustainable. Scalable. Profitable. Uplifts life.
How We Keep Score.
We measure success by these 4 metrics: impact, revenue, profit, recognition.
How We Do.
Find and tell the story behind an idea, then build strong teams and culture around it.
Core Values.
How We Live & Work
Honesty.
To be honest is more than just telling the truth to your customers and your teammates. It's about seeking and facing reality, the hard truths... so you can be honest with yourself.

Only accept what you deserve and have worked for.

Work your butt off and ALWAYS know that you’ve given more than the reward you are getting for your input.

Like seeds planted that generate a profit. That's honesty.

#OverDeliverEveryTime
Authenticity.
Every member of our teams, at any position, is expected to be who they are. It's about bringing who you are forward and letting the chips fall where they may. We believe that this is the best way to live and work because it drives growth and creativity. It also weeds out conformists and only allows the strong players to survive in our fast-paced world. #BeReal
Transparency.
Always bring good news AND bad news into the light swiftly for the team to see. This is an attitude of accountability for what we do at all levels and your desire to always be clear on what you and your teammates are doing. #OwnIt
Communication.
Often, Open, To-The-Point, Receptive (internally and externally). Let people know what you are going to do and when it will be done. If you know you won’t be able to fulfill on a commitment, tell your team immediately and find a solution... even if someone else is that solution.
#StayInTouch
Decide & Do It.
Make decisions rapidly (which includes doing due-diligence and research with speed), be concise about your decisions and confident you’ve made the best choice. Follow through in the same way. #ChooseWisely
Good for Us. Good for You.
Everything we do must bring a mutual benefit, win-win. Only do things that benefit both sides of an interaction. Think short-term and long-term, find the best of both. #WinWin
Spread the Word.
Always be looking for opportunities to share the good word. Promote the mission, be an ambassador, and always make the movement shine. #BeTheMovement
Make sacrifices for success.
Put the success of the mission and the good of the company ahead of your own immediate benefit. Trust that your teammates will always have your back. Do the hard work. #BeCourageous
Be Positive.
When challenges come at you, keep moving forward. Stay positive and have a good attitude within yourself, towards your customers, and your teammates. There is only room for positive attitudes and people. #AlwaysForward
Have fun and be fun to be around.
Success is our definition of having fun. Always be having fun. Look for reasons to praise your teammates and celebrate everyone's successes. Help those who need help to have more success (which is fun). #SuccessIsFun
Team.
Who's Who
Andrei Tarasenco.
Co-founder.
Being born in East Europe, educated in Sweden, and living in Canada since 2007, my life has been stimulating, challenging, and full of business adventures. 

Over the years I have created a number of entrepreneurial startups from consulting services, restaurants, software, international trading services to Oil Sands industry company. Establishing and growing businesses in various industries provided a great wealth of knowledge and skills that I am able to share and contribute to as a business advisor, public speaker, and leader. 

Having to move so many times through Europe and America, I believe in the power of starting over, the continuous opportunity for reinvention, and the joy of pursuing life.

What I also learned is that to accomplish great things we must not only dream, but also act, not only believe but also plan.
Anthony Clark.
Co-founder.
Business has been my way of life for most of the time I've been alive. Starting at age 10 I was working with my dad in his business, and the rest is history.

Learning by doing (no degree involved), and trusting in God to guide my feet has been my blueprint. It worked then and it's still working, now and always. From all this I gained a wide range of experience and business skills.

Seeing all the pieces of a project come together and releasing it into the wild is a great feeling; shepherding it into something bigger and watching it change lives... that's what business is all about to me.

I believe that paying attention to details, following a holistic life discipline, and caring about everything I do bears the best fruit. I know it does.

It's a great blessing that I've been able to work with great people who care as much as I do.
CONNECT WITH US.
Phone
+1-250-864-7780
Office 🇨🇦
1455 Ellis Street
Unit #105
Kelowna, BC, V1Y2A3
Canada

We believe in the power of movements. 💯